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Month: May 2019

Small Business Online Marketing – Build a Business Web Presence

Posted on May 27, 2019 in Uncategorized

When you decide to market your business online, your business website becomes the target destination of your online marketing efforts. It is where you want your customers and prospects to arrive, have a rewarding experience, take action and keep coming back to.

Here are Five Easy Steps to Build a Business Web Presence:

Engage Your Visitors And Create A Community

In order to have a positive impact on your visitors and influence them in such a way that they stick around and follow your call to action, you need to make your website stand out from your competitors. Engage your visitors and encourage them to get active. Provide different ways for their voice to be heard. When they speak, listen! Solve their problems, provide solutions, entertain and inform. Other suggestions to create a community:

  • Include a forum on your website.
  • Post surveys or polls to discover more about your visitors’ wants and needs.
  • Encourage comments and feedback.
  • Host contests and sweepstakes.
  • Take into account other learning styles and deliver your content in various formats such as video and audio. By publishing your content in video and audio format you give your audience choices and add a more personal touch to your content.

Provide Value

People go online for two primary reasons, entertainment and information. Pretty much every online activity will fall into one of these two categories. If your website can provide both the information and entertainment people seek, the value provided will be rewarded with a return visit, a purchase or follow through on your call to action. Here are a few ideas on how to provide value for your customers and prospects:

  • How to articles, videos, and audio
  • Tips articles, videos, and audio
  • Case studies
  • Workbooks and reports
  • Interviews with experts
  • Product reviews

Design An Easy To Navigate Website

The average person will take less than 20 seconds to decide if your website is worth sticking around for or leaving for one of your competitors’ sites. First impressions make a difference and time is of the essence. When designing an easy to navigate site consider the following:

  • Simple is always good
  • Keep your look and options consistent throughout the site.
  • Organize your content, make use of categories and if need be, drop down menus.
  • Offer a search function where users can quickly and easily locate what they’re looking for.
  • Make it clear to your visitors where they are on your site and provide easy access to quickly return to previous pages and/or the home page.
  • Test the appearance of your website on different browsers to make sure every visitor has a good experience.

Design A Warm And Inviting Website That Is Easy On The Eyes

Have you ever visited a website that was hard to read, confusing, and distracting? Readability is critical to keeping a visitor on your website.

  • Use colors that are easy on the eyes.
  • Use graphics that aren’t distracting.
  • Keep formatting like underlining, bold and italics to a minimum.
  • Make sure the spacing between sentences and paragraphs are adequate.
  • Use a font size that is large enough for people to read and a font style that is easy to read.
  • Make sure your website loads in the shortest amount of time possible.

Inform, Educate And Provide A Solution

While people may expect you to be selling something, nobody likes to be sold to. Instead of hitting website visitors with a hard sell, inform, educate, solve their problems and show them the benefits of your products or services. Provide them with the knowledge to make an informed decision and they’ll be much more receptive and appreciative. Turn their visit into a “what have I been missing” experience. Overdeliver on everything you offer from the content to the customer service.

Business Promotion – Why You Should Promote Your Small Business Online

Posted on May 26, 2019 in Uncategorized

Every business owner knows that one of the keys to success is promoting your business. It doesn’t matter whether you own a multi-million dollar business or a tiny mom and pop store because each owner should be promoting every day. If you think this way, then you’ll probably agree it is odd for many small businesses not to promote their products online. Some small or local business owners don’t see the point in using online business promotion when the market is flooded with big businesses. This is where they go wrong. Although the Internet is full of Web sites of larger companies, there still is a demand for local business.

For example, say you are the owner of a small pasta joint in city full of chain restaurants. People will be more aware of the larger chains, for sure. That doesn’t mean those are the only places they want to go. People get bored easily and they love a change. If you were to promote your business online and someone did a local restaurant search, they’ll find your site and give it a try. Had you not used online marketing, that potential customer would be dining at another local eatery who knew the importance of business promotion.

Another reason why you should use online business promotions for your small or local business is because of the searching capabilities of the Internet. Think about when you are surfing the Internet. How many times do you get sidetracked because of an advertisement or a link to another site and you end up on a completely different topic? This can’t happen if you rely on people looking up your business’s number in the telephone book. By promoting your business online, you are reaching a larger audience you never would have been able to reach before.

Hopefully you’ve changed your mind on online business promotion and its effect it could have on your business’s growth. Nearly everyone is online these days because it is full of all the information they want and need. Why not add your small or local business to that list of information they need. You will be able to tap into a network of people you didn’t know how to reach the conventional marketing way. A good thing about online business promotion for your small local business is that you don’t have to worry about having the best Web site out there. You are competing with other small businesses, not the ones that can afford to spend millions of dollars on marketing.

Marketing Your Small Business Online Or Offline – Why Marketing Should Become Part of Your Routine

Posted on May 24, 2019 in Uncategorized

Marketing will become the area that will make the difference between success and mediocrity, no matter what field you are in. The definition of marketing is simply the process of telling other people what you do so that they have an opportunity to do business with you.

It used to be that you only marketed for your business when times were slow. Small businesses, both online and off, would wait until they had very little business and then employ marketing techniques to attract more prospects and clients.

Those days are long gone. Now it is best to make this a part of your daily work schedule and to learn as much as possible about online techniques and methods.

There are so many ways to let people know who you are and what you do. Article marketing is one of the best, but it takes some time to start working. You write a three hundred word article that discusses an aspect of your business. Submit that article to the free directories and it will circulate all over the internet.

Internet radio is another good way to use online marketing. Have someone interview you for thirty minutes to give you a chance to tell the world about your business. That recording can then be sent out as a podcast or given out as a link on your blog or website. This is a completely free service.

Blogging is probably one of the very best ways that you can market yourself and your business. Every time you make a post to your blog you give people another opportunity to find out more about you and what you do. Blogging also allows clients and prospects to make comments, bringing them in and involving them in the conversation.

Think of marketing as part of your daily routine and you will have as much business as you want, without having to think about it.