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How to Start a Small Business Online Successfully

Posted on July 2, 2019 in Uncategorized

When looking to how to start a small business especially online there are a number of things, which need to be taken into consideration. These essential steps and considerations should be looked into carefully before beginning. In taking the time to learn how to start a business online successfully you can enjoy the benefits of your small business faster.

Many people when looking into starting a business, especially a home based business do not take the time to plan carefully before beginning. In fact, not planning carefully can ultimately lead to the failure of the business. The first step is to determine the type of small business you want to create. Are you going to sell a product or a series of products? Are these products made by you or are you simply selling them?

These questions are important and need to be answered before any further steps are taken. The reason knowing this information is necessary when looking into how to start a small business is because it determines how your business is set up. For example, if you are selling products produced by other people it is often possible to work without having an inventory. This saves money, time and space in these instances it is common for orders to be taken and then sent to the parent company. This is one of the easiest types of small businesses to get into online however; it is not always the best.

If you are creating the product that you are going to be selling with your business, you will need to ensure that you can produce the necessary stock and produce that stock quickly to maintain a steady supply. Once you have decided on a type of small business, it is time to gather data and research into various aspects of business.

Looking into how to start a small business means looking into the requirements in your area for having a small business. You may need to have a business license or obtain incorporation in order to do business in your area. This includes running a business from your home. You will also need to determine who are you are going to be selling your product to; the internet allows even a small business to be able to compete on an international level. You need to ensure that you are targeting the portion of the market that is going to have the most interest in your product in order to ensure the success of your business.

One of the essential elements in how to start a business especially online is that you have your website up and completely functional prior to opening your business to the public. You need to ensure that everything works properly and that the site is easy to navigate and provides your customers with everything they need to have a successfully transaction.

In many cases, you only have a single opportunity to make a positive impression and obtain a sale; a poorly designed and equipped site can be a serious issue for a small business. The internet is a great place to start a small business. You can work with a small budget, compete on an international level and work at something that you love to do.

The Principles of Small Business Online Marketing

Posted on July 2, 2019 in Uncategorized

Many people view online business as being something totally different than the old style small business that existed in the pre-internet days. This can be a serious mistake. The truth is that the general principles of business have not changed. They remain the same regardless of the vast amount of technology that is now available to us. It has always been important to generate traffic, for example. The need for advertising and the necessity of making it easy for your customers to spend their money with you are just as vital to the online business as to the little country store of 50 years ago.

Professional web designers are aware of this important fact. It is their job to adapt these time honored business principles to the technology that has opened up a new and global market place. In the old days, one of the important principles of small business was expressed as location, location, location! On the internet, location is expressed as search engine ranking.

The problem with the internet is its vast size. The number of websites is mind boggling, and if your company is providing a specific service in a specific location, its site will be lost in that immensity unless you can direct customers to it. For example, if you are running a mortgage company in Utah, a Utah web design will be necessary. It will not help you much to have people in China viewing your website. The idea of proper Utah internet marketing and mortgage website marketing will be to direct customers to your site that are both in and near Utah and interested in mortgages.

The search engine is the device that provides this direction. It is a process known as SEO, or search engine optimization that allows the major search engines to find and rank your companies site. SEO is the advertising mode of the online business. The method is different and new, but the principle has remained constant.

The need to ease the customers’ way to spend their money is a function of proper web design also. This idea is known as being “user friendly.” The website becomes your sales force. It must act as a salesman would act by answering questions, directing customers to the right products, and closing the sale. The well trained salesman could increase sales in the old style business and it the same way a properly designed website can do the same thing. Once again, the principle has remained the same. It is only the method of applying the principles that has changed.

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Small Business Online Marketing – Build a Business Web Presence

Posted on May 27, 2019 in Uncategorized

When you decide to market your business online, your business website becomes the target destination of your online marketing efforts. It is where you want your customers and prospects to arrive, have a rewarding experience, take action and keep coming back to.

Here are Five Easy Steps to Build a Business Web Presence:

Engage Your Visitors And Create A Community

In order to have a positive impact on your visitors and influence them in such a way that they stick around and follow your call to action, you need to make your website stand out from your competitors. Engage your visitors and encourage them to get active. Provide different ways for their voice to be heard. When they speak, listen! Solve their problems, provide solutions, entertain and inform. Other suggestions to create a community:

  • Include a forum on your website.
  • Post surveys or polls to discover more about your visitors’ wants and needs.
  • Encourage comments and feedback.
  • Host contests and sweepstakes.
  • Take into account other learning styles and deliver your content in various formats such as video and audio. By publishing your content in video and audio format you give your audience choices and add a more personal touch to your content.

Provide Value

People go online for two primary reasons, entertainment and information. Pretty much every online activity will fall into one of these two categories. If your website can provide both the information and entertainment people seek, the value provided will be rewarded with a return visit, a purchase or follow through on your call to action. Here are a few ideas on how to provide value for your customers and prospects:

  • How to articles, videos, and audio
  • Tips articles, videos, and audio
  • Case studies
  • Workbooks and reports
  • Interviews with experts
  • Product reviews

Design An Easy To Navigate Website

The average person will take less than 20 seconds to decide if your website is worth sticking around for or leaving for one of your competitors’ sites. First impressions make a difference and time is of the essence. When designing an easy to navigate site consider the following:

  • Simple is always good
  • Keep your look and options consistent throughout the site.
  • Organize your content, make use of categories and if need be, drop down menus.
  • Offer a search function where users can quickly and easily locate what they’re looking for.
  • Make it clear to your visitors where they are on your site and provide easy access to quickly return to previous pages and/or the home page.
  • Test the appearance of your website on different browsers to make sure every visitor has a good experience.

Design A Warm And Inviting Website That Is Easy On The Eyes

Have you ever visited a website that was hard to read, confusing, and distracting? Readability is critical to keeping a visitor on your website.

  • Use colors that are easy on the eyes.
  • Use graphics that aren’t distracting.
  • Keep formatting like underlining, bold and italics to a minimum.
  • Make sure the spacing between sentences and paragraphs are adequate.
  • Use a font size that is large enough for people to read and a font style that is easy to read.
  • Make sure your website loads in the shortest amount of time possible.

Inform, Educate And Provide A Solution

While people may expect you to be selling something, nobody likes to be sold to. Instead of hitting website visitors with a hard sell, inform, educate, solve their problems and show them the benefits of your products or services. Provide them with the knowledge to make an informed decision and they’ll be much more receptive and appreciative. Turn their visit into a “what have I been missing” experience. Overdeliver on everything you offer from the content to the customer service.

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