Posted on May 26, 2019
Every business owner knows that one of the keys to success is promoting your business. It doesn’t matter whether you own a multi-million dollar business or a tiny mom and pop store because each owner should be promoting every day. If you think this way, then you’ll probably agree it is odd for many small businesses not to promote their products online. Some small or local business owners don’t see the point in using online business promotion when the market is flooded with big businesses. This is where they go wrong. Although the Internet is full of Web sites of larger companies, there still is a demand for local business.
For example, say you are the owner of a small pasta joint in city full of chain restaurants. People will be more aware of the larger chains, for sure. That doesn’t mean those are the only places they want to go. People get bored easily and they love a change. If you were to promote your business online and someone did a local restaurant search, they’ll find your site and give it a try. Had you not used online marketing, that potential customer would be dining at another local eatery who knew the importance of business promotion.
Another reason why you should use online business promotions for your small or local business is because of the searching capabilities of the Internet. Think about when you are surfing the Internet. How many times do you get sidetracked because of an advertisement or a link to another site and you end up on a completely different topic? This can’t happen if you rely on people looking up your business’s number in the telephone book. By promoting your business online, you are reaching a larger audience you never would have been able to reach before.
Hopefully you’ve changed your mind on online business promotion and its effect it could have on your business’s growth. Nearly everyone is online these days because it is full of all the information they want and need. Why not add your small or local business to that list of information they need. You will be able to tap into a network of people you didn’t know how to reach the conventional marketing way. A good thing about online business promotion for your small local business is that you don’t have to worry about having the best Web site out there. You are competing with other small businesses, not the ones that can afford to spend millions of dollars on marketing.
Posted on May 24, 2019
Marketing will become the area that will make the difference between success and mediocrity, no matter what field you are in. The definition of marketing is simply the process of telling other people what you do so that they have an opportunity to do business with you.
It used to be that you only marketed for your business when times were slow. Small businesses, both online and off, would wait until they had very little business and then employ marketing techniques to attract more prospects and clients.
Those days are long gone. Now it is best to make this a part of your daily work schedule and to learn as much as possible about online techniques and methods.
There are so many ways to let people know who you are and what you do. Article marketing is one of the best, but it takes some time to start working. You write a three hundred word article that discusses an aspect of your business. Submit that article to the free directories and it will circulate all over the internet.
Internet radio is another good way to use online marketing. Have someone interview you for thirty minutes to give you a chance to tell the world about your business. That recording can then be sent out as a podcast or given out as a link on your blog or website. This is a completely free service.
Blogging is probably one of the very best ways that you can market yourself and your business. Every time you make a post to your blog you give people another opportunity to find out more about you and what you do. Blogging also allows clients and prospects to make comments, bringing them in and involving them in the conversation.
Think of marketing as part of your daily routine and you will have as much business as you want, without having to think about it.
Posted on May 23, 2019
Are you an honest online company selling your wares and services through the World Wide Web? Well you are not alone, for over ten years it has been the fastest growing small business sector in our country did you know that? Do you know why? Well, because it is simple and cheap to get into and you can have instant customers.
Many small business men and women get started this way or at least once they get started use the Internet and their website to promote their businesses and inform people of what they have to offer or to add value for their customer with worthy information. Unfortunately it has drawn some attention from the FEDs. You see the Federal Trade Commission and other consumer groups have noticed a little over zealous hyping of products and services on the web and they know they cannot catch everyone who is misrepresenting themselves or using false advertising.
Even worse because there is some fraud and outlandish embellishments in marketing going on out there, it draws everyone who sells on the Internet into suspicion. The very worst of all are those who use the long sales letter approach on their websites. Some may not be crooks they maybe selling something totally worthy. In fact their products could be top notched. The problem is that so often they look trashy and salesy and questionable.
In fact so many people on the Internet are using this trashy salesy long sales letter technique with paragraphs alternating fonts, bolding of sentences, underlining and italics, with the occasional change in font size, spacing and colors that it makes every one online look bad. It is truly sickening Indeed as good intentioned as some of these folks maybe, they junk up the Internet and make fools of themselves.
I wish they would not do that. But it seems to work for them, so they take the easy way and sell, sell, sell, rather than take a more reality-based approach. Some say this is because they are looking for the sucker born every minute and they intend to find them and sell them something ASAP. You should review all your marketing material and try not to be so salesy, cheap looking and fraudulent. It is really annoying? Of course if you simply don’t care, you can be like all the others and junk up the Internet and call into question all the decent honest small businesses out there. Think on this in 2006.